I wish I could say it was more than just a coincidence that I’m in San Francisco at the same time as Macworld but unfortunately, I’m only here to help our company move its San Francisco office two blocks down the road. The move itself took place over the past weekend (and the few days before it), so for the last few days I’ve been running myself ragged trying to make the entire thing as seamless as possible. And, minor cable issue aside, the whole ordeal has been fine. We’re back up and running and I’ve got time to enjoy myself.

No gun issues this time. Actually, the whole trip has been rather subdued. Like I said, I’ve been pretty busy since I got here. Working 12-hour days has meant that I’m going hotel -> work -> hotel. Sleep -> work -> sleep. The jetlag hasn’t been given a chance to catch up with me.

Although it’s not all been work. I’ve still managed to find time to do some wandering. Being a huge nerd, I went hiking around San Francisco to find the offices of American Zoetrope, Francis Ford Coppola’s production company. While I was out there, I took a trip towards North Beach, past the City Lights bookstore - the heart of the beat movement. And, naturally, also found time to do a little shopping. Current haul includes

But of course, the entire city has gone Mac crazy. Macworld is taking place just 10 minutes down the road from where I’m sitting. Today, as I’m sure you’re all aware, is keynote day. On the trip down Market Street, from Powell to First (roughly ten or so blocks) I passed 4 Starbucks, each one filled to overflowing with people on Powerbooks and iBooks, presumably waiting for Steve Jobs’ keynote to begin (sitting in one of the windows was that guy who laser-etched his powerbook).

And now, only 6 hours after the keynote ended and the products were launched San Francisco is covered in ads for the new Intel Macs. Unbelievable.