Advertising in videogames isn’t necessarily a bad thing. In games set in a ‘realistic’ universe, it can add an extra element of realism. Except when there’s just one product being advertised. For example, Rainbow Six Vegas - are you trying to tell me that only ads on the main strip in Las Vegas are for Axe Deoderant?

Well, that’s what it’s like in Dublin this morning. Overnight, virtually every advertising space seems to have been taken over by ads for the Jameson Dublin International Film Festival, which ’launched’ last night.

There’s a complete list of the movies on their website. Here’s the ones I’d be interested in seeing:

This is England

Shane Meadow’s previous film, Dead Man’s Shoes absolutely blew my socks off. Can’t wait to see what he does with this story of a gang of skinheads in the 80s.

Half Nelson

Y’know… I might take some shit for this, but I really enjoyed The Notebook. It was cheesy and soppy but it had James Garner bawling his eyes out, so I figure it’s okay. And Ryan Gosling was pretty good as the lead. And with an oscar nod for his performance in this, I’d say it’s worth checking out.

The Dreamers

Eva Green in the nip.

Once

This Irish movie did really well in Sundance. But will my seething hatred of Glen Hansard keep me away? Probably.

Naked Lunch

Naked Lunch! On the big screen!

Fast Food Nation

Dramatization of the non-fiction account of the crazy goings-on in the fast food industry. Eric Schlosser was interviewed in last week’s Observer and came across as a thoroughly nice bloke.

Sunshine

Any movie that can draw comparisons to Tartakovsky is at least worth a look. The fact that it’s Danny Boyle, Alex Garland and Cillian Murphy together again? Well, that’s just a bonus.

Surprise Film

A tenner says that this will be Darren Aronofsky’s The Fountain.