This morning as I was making a coffee, barely awake, something came floating out of the aether and lodged itself into my brain. I was awake less than five minutes and the universe had already bestowed on me my earworm for the day: the theme song from The Snorks

I haven’t thought about this show in probably 30 years or so? But I could remember every word of the theme song. As these shows go, it’s pretty niche. It’s not like it’s The Smurfs or something. But if I was to ask anyone of my vintage if they remembered The Snorks, I’d say most probably have some memory of it. We could get all nostalgic and be all “hey remember this?” “oh yeah, that was great! And remember this other thing? Good times.” It’s embedded deep and wide.

This got me thinking, what are my kids going to suddenly remember in 30 years? What theme songs are going to unexpectedly pop into their heads as they’re barefoot and bleary-eyed one morning? Boy Girl Dog Cat Mouse Cheese is on hard rotation in my house, so probably that. Little Lunch maybe, but I don’t even know if that has a theme song.

This is just our house. But what are their friends going to remember? Now that we no longer have a monoculture and everything is so completely fragmented, what’s going to happen to communal nostalgia? In 30 years? Will it even be a thing? “Hey, remember Boy Girl Dog Cat Mouse Cheese?” “Nah I never watched that” or “We didn’t have Netflix, we only had Prime”. What is going to happen without these common cultural touchstones?

A couple of things to bear in mind here.

The first is that there’s still a couple of franchises that still hint at a monoculture. Pokemon and Bluey are the big ones. It’s small but it’s still there. So maybe it’s not entirely dead yet.

The second and most important thing is: maybe this isn’t a bad thing? During the pandemic, I wrote about how nostalgia was helping me protect my peace as my anxiety was spiking pretty hard. I don’t think nostalgia is, by itself, a bad thing. But maybe, just maybe, there’s such a thing as too much nostalgia and that’s why my generation are, by and large, emotionally stunted adult babies? So perhaps we could achieve more with less of it?

At least the next generation won’t have to put up with jokes about leaving the immersion on.