I must have sent this privately to at least a dozen people but I realise I’ve never actually posted this on my own website. So I’ll say the same thing I did in all of those private messages: please, if you haven’t seen it already, take 19 minutes out of your day to watch this. I guarantee your day will be improved by this talk. I mean, yes it’s a story about a silly piece of McDonalds art but it’s also about value and legacy and wanting to be seen, and every time I watch it, it leaves me absolutely sobbing.